Fueling riders with style, performance,
and the freedom to push every limit.
WE ARE SGW
SUICIDE GRAVITY WEAR is a sports apparel brand born from the collaboration of two brothers who
enjoy having fun with friends in parks, on enduro trails, pumptracks, or anywhere they can go shredding on their bikes.
Our Story
SUICIDE GRAVITY WEAR, born from the collaboration of two biking brothers,
is a sports apparel brand that captures the essence of style, fun, adrenaline, and freedom.
Inspired by their friendly trail challenges and a two-wheeled trick called "suicide,"
the brand embodies the spirit of riders. "SUICIDE WHAT A RIDE" is more than a project;
it's a statement, offering riders the style they crave for every biking adventure.
The name Suicide comes from the iconic MTB trick “suicide no-hander” — a move where the rider lets go of the handlebars mid-air, trusting skill, control, and instinct. It’s a symbol of pushing limits, taking risks, and riding with fearless style — just like our brand.
Our mission
Our mission is to empower people through sustainable fashion.
We want everyone to look and feel good, while also doing our part to
help the environment.We believe that fashion should be stylish,
affordable and accessible to everyone. Body positivity and inclusivity
are values that are at the heart of our brand.
